SEO (Search Engine Optimization) for lawyers.
It is almost impossible for lawyers to rank on Google using SEO alone. I have spent countless hours learning SEO and all its mysteries. I even wrote a long, detailed essay on how SEO for personal injury lawyers works. Despite all this learning, what I have experienced is that it is pretty easy to rank for low competition services and businesses. But almost impossible to rank for ultra-competitive services like personal injury law firms. Do you offer some obscure legal service that nobody else offers? Well you can probably rank for that. Do you represent those injured in car wrecks like every other lawyer in the world does? Well, that’s a whole different conversation. I did a keyword search on Wordstream and found this: Keywords Top of page bid (low range) Top of page bid (high range) Monthly search volume Competition lawyers near me 135,000 $3.96 $22.27 LOW attorney at law near me 135,000 $3.96 $22.27 LOW lawyers close to me 135,000 $3.96 $22.27 LOW near me lawyer 135,000 $3.96 $22.27 LOW lawyer near by me 135,000 $3.96 $22.27 LOW lawyers in near me 135,000 $3.96 $22.27 LOW divorce lawyers near me 110,000 $2.38 $21.25 MEDIUM family lawyers near me 110,000 $3.10 $27.80 LOW personal injury lawyer near me 110,000 $48.00 $251.11 LOW family law attorney near me 110,000 $3.10 $27.80 LOW family court lawyers near me 110,000 $3.10 $27.80 LOW family law lawyers near me 110,000 $3.10 $27.80 LOW injury attorney near me 110,000 $48.00 $251.11 LOW family court attorney near me 110,000 $3.10 $27.80 LOW personal injury law firm near me 110,000 $48.00 $251.11 LOW personal lawyers near me 110,000 $48.00 $251.11 LOW family law offices near me 110,000 $3.10 $27.80 LOW lawyer near me for divorce 110,000 $2.38 $21.25 MEDIUM attorney divorce near me 110,000 $2.38 $21.25 MEDIUM personal injury firms near me 110,000 $48.00 $251.11 LOW pi lawyers near me 110,000 $48.00 $251.11 LOW lawyer injury near me 110,000 $48.00 $251.11 LOW attorney’s near me 74,000 $3.84 $20.85 LOW immigration lawyer near me 60,500 $3.20 $18.98 MEDIUM divorce attorney near me 60,500 $2.58 $25.62 MEDIUM Keyword traffic for your practice area plus your city is likely going to be slim. Even if you write tons of bog articles on “Covington car accident attorney,” it is nevertheless difficult to reach the first page when someone searches for it. The graph above shows that these phrases are “low competition” meaning, at least theoretically, that it should be much easier for the lawyer’s website to show up on the first page if someone searches for those keywords. Google’s algorithm has no idea if you’re a competent lawyer or not. It goes by rather dumb metrics such as “domain authority” and backlinks. Domain Authority is directly affected by the quality and number of backlinks. Google, because they are exceedingly leftwing, considers the Washington Post as a very high authority domain. Yes, you read that correctly. The newspaper that spreads disinformation and propaganda is very authoritative to the supercilious folks at Google. But when will WaPo ever link to a personal injury website? It would have to be an article that appealed to leftwing sensibilities, like migrants being shipped from Texas to New York City have Covid, because the Texas government refused to vaccinate and mask up their staff. Something like would pique their attention.