Author name: KervinLaw

Here is an article on personal injury lawyer advertising I posted on Verdict Stars that I am reprinting here: Why are there so many personal injury lawyers? The most obvious reason why personal injury legal marketing is so competitive is because that is where the money is.  But with more and more lawyers (even insurance defense lawyers) doing occasional personal injury work, how do you stand out from the crowd? Let’s face it, there are a lot of lawyers. There are about 1.33 million licensed attorneys in the United States. This number has been growing each year until it started to decline slightly in 2020.  This may be due in part to the pandemic or possibly to current economic and job market prospects. There are also a lot of personal injury lawyers. There are rough estimates on the internet claiming that there are around 130,000 to 140,000 personal injury lawyers practicing in the United States.  Based on my own experience as a personal injury attorney, I think that number is low.  Especially if you consider many self-employed lawyers practice personal injury law as a supplement to their primary practice. If you simply search your hometown for “personal injury lawyers,” there are sure to be quite a few attorneys who pop up on Google maps, even if you practice in a small town. IBISWorld estimated the total addressable market (“TAM”) of the personal injury law industry to be $42.3 billion in 2021.  This same report shows growth in the market of 1.9% in 2022.  If you divide $42 billion by 140,000 lawyers, you get about $300,000 per lawyer each year. There are also a lot of civil cases filed each year. In 2001, the United States Department of Justice Bureau of Justice Statistics compiled a report titled “Civil Trial Cases and Verdicts in Large Counties, 2001.”   Now while this report is more than 20 years old, it nevertheless contains some useful statistics. This report analyzed the outcomes of state court civil trials in the country’s 75 largest counties.  They found nearly 12,000 bench and jury trials resolved in these counties. The Bureau also estimated that there were between 300,000 to 500,000 personal injury cases filed annually.  They found that Plaintiffs won about 55% of the time and were awarded a total of $4 billion in damages.  These damages included both compensatory and punitive damages.  The median award was $33,000 for each plaintiff and the amounts ranged from a low of $10 to a high of $454 million. Tort cases comprised about 67% of the total number of trials.  The amounts awarded by juries was also interesting.   The report found that about 18% of plaintiffs won over $250,000 in total damages.  They also found that about 7% of plaintiffs were awarded $1 million or more. The median award for victorious plaintiffs in medical malpractice cases was $422,000.   About 33% of medical malpractice plaintiffs won $1 million or more at trial. How much do lawyers spend on personal injury marketing? A report from the American Tort Reform Association (I know, I know – a trial lawyer’s archnemesis) found plaintiffs lawyers spend nearly $1 billion annually on local television ads alone. They compared the amount furniture stores spend (about $590 million) on local TV advertising and what pizza restaurants spend (about $67 million) on local television ads to what attorneys spend.  Assuming their numbers are accurate, lawyers spend a lot on television ads comparatively speaking. One large Louisiana law firm claims on his website that he spends $25 million (possibly more) on marketing annually.  Morgan and Morgan, who is said to be the largest plaintiff’s firm in the country, spends $100 million annually on marketing.  Their marketing spend is across various channels such as TV, radio, online ads, cabs and billboards. These numbers are not hard to believe.  Simply turn on the television during the middle of the day and you are bound to see back-to-back personal injury law firm ads.  Travel to a city like Boston and turn on the nightly news, and you will almost certainly see a Morgan and Morgan TV ad at some point. Where do you spend your personal injury marketing budget? Chances are you’re like most plaintiff’s firms and do not have a multi-million-dollar annual marketing budget.  If you go by the conventional wisdom and spend 8% of your annual revenue on marketing, and let’s assume that works out to be $80,000 a year, how do you best spend that money?  Do you spend it all on television ads?  Do you do any radio ads?  Do you spend a portion on billboards and the rest on Google Adwords?  Or do you do a little of all those things? I was asking this same question recently and an entrepreneur who had started a legal marketing company focused on Spanish-speaking clients enlightened me – many clients research their options before choosing the lawyer they ultimately hire.  In other words, the person in need of legal representation does not simply hire a lawyer based on the first Google or TV ad that pops up.  They do some research first.  It also turns out nearly half of all potential clients research their legal issue online before hiring a lawyer according to JurisDigital. This should not be surprising.  After all, you most likely exhaustively research a product before you decide to purchase it – especially if it’s a major purchase.  But do regular people really research their car accident lawyer before they select one?  Turns out they do.  They may not simply hire the very first lawyer that appears on a Google Pay-Per-Click “truck accident lawyer” ad, for example. We know this is true by our own intuition and experience.  Most people want to know that they are hiring the best lawyer to help them with their injury case. A skilled personal injury lawyer makes all the difference. As a successful personal injury lawyer, you know the amount of time and energy you’ve spent to gain the skill and know-how to get maximum results on your cases.  You’ve probably seen unskilled lawyers who only dabble in personal injury law settle cases for pennies on the dollar.  Those

I wrote a Substack article on when and under what circumstances a minor can consent to medical care, including transgender “medicine.” https://davidkervin.substack.com/p/minor-consent-to-gender-affirming?r=b8szj&utm_campaign=post&utm_medium=web

Call 985-888-0640 to speak to a Covington truck accident lawyer about your case. What types of injuries can occur in a truck accident? Truck accidents often result in severe injuries due to the substantial size and weight difference between a large truck and a typical passenger car. Common injuries from these types of collisions include traumatic brain injuries, spinal cord injuries, broken bones, and internal bleeding. These injuries are frequently serious, given that a fully loaded commercial truck can weigh up to 20 times more than a passenger vehicle. Do you handle commercial vehicle cases? Yes!  If the vehicle has a name on it, call us.  We have decades of experience dealing with commercial vehicle injuries and insurance. 1. What are the strategies an attorney might use to secure the best compensation possible? The attorney may negotiate a settlement using the evidence or, if a fair agreement cannot be reached, advance the case to court to seek justice and appropriate compensation. 2. What role does evidence play in maximizing compensation? Evidence plays a critical role as the attorney uses it to evaluate and substantiate the amount of compensation the client rightfully deserves. 3. How does an attorney prevent insurance companies from taking advantage of a client’s vulnerable state? An attorney protects the client by ensuring they do not settle the case too early, when they might be overwhelmed physically and emotionally, preventing insurance companies from exploiting their state. What evidence do I need to collect to prove my claim for compensation? Get the Item Number and Crash Report Number so that your attorney can order what is called the ‘Uniform Crash Report.’ Get the at-fault driver’s insurance information such as their insurer’s name and policy information so that we can contact them and file a claim. Additionally, it’s essential to gather comprehensive evidence from the scene. This includes taking photographs of the crash site, documenting damage to all vehicles involved, and noting environmental conditions such as weather and road status at the time of the accident. Collect debris or any scattered material that could contribute to understanding the events leading to the crash. Further, review critical records including the truck driver’s logbooks, whether physical or digital, and maintenance records of the involved vehicles. Analyze the trucker’s driving record and conduct a background check to ascertain compliance with industry standards. Interview witnesses, including other drivers, vehicle occupants, and first responders who were present at the scene. In-depth analysis should also be conducted on the truck’s black box data, which can reveal details about the truck’s mechanical condition and the driver’s actions before the crash. Examine the truck meticulously for any signs of defective equipment or mechanical failures that could have contributed to the accident. Finally, detail all losses incurred from the accident such as injuries sustained, lost wages, pain and suffering, and property damage. This comprehensive approach ensures a robust collection of evidence, aiding in establishing a clear and detailed claim for your compensation. If you have been injured by a big rig in St. Tammany Parish Louisiana, call us today. Our office is conveniently located in Covington, LA. There are numerous truck accidents that occur on and near I-12 in St. Tammany Parish, Louisiana. Many accidents happen where the I-12 bridge crosses the Tchefuncte river. We handle truck accidents from our office in Covington, Louisiana. Have you been hurt in an 18 wheeler accident? Call 985-888-0640 or Email Us We have experience in a variety of personal injury matters and can help you get medical treatment and compensation if you were hurt through another’s negligence. Things to Remember if You Have Been Injured in an 18 Wheeler Accident: Get immediate medical attention if needed. Call the police and provide a detailed and thorough account of the car crash. Get the Item Number and Crash Report Number so that your attorney can order what is called the “Uniform Crash Report.” Get the at-fault driver’s insurance information such as their insurer’s name and policy information so that we can contact them and file a claim Call Kervin Law for a free consultation so we can advise you of your rights and duties and help you get the compensation you deserve.

If you’ve been hurt in an offshore accident, call us.  We are Covington offshore accident lawyers. This is an old offshore case from 1998. In this case, a piston from the engine room fell on the worker. This case is a reminder how serious injuries can be in workplace and offshore accidents. Here is the quantum summary for the case: Abuan v. Smedvig Tankships, LTD Summary Abuan v. Smedvig Tankships, LTD, 717 So.2d 1194 (4th Circuit) , LA , 1998, Report Type: N/A Appellate Panel : N/A Trial Type : judge Trial Judge : N/A Trial Court : N/A Plaintiff’s Lawyer : N/A Defendant’s Lawyer : N/A Injuries Head injury, brain damage, scarring, fractured leg. Tissue : hard Tissue Did Plaintiff Have Surgery? : yes Treatment Length : N/A Pre-existing Conditions : hard Tissue Award change on appeal: unchanged Damages General Damages : $1,500,000 Past Medicals : $0 Future Medicals : $0 Past wages : $0 Future wages : $0 Loss of Consortium : $0 Other Damages : $0 Total : $1,500,000 Case Details Suit Reason : Please see case for specific details. Award Reason : Please see case for specific details.

I get a lot of calls about defamation cases. I tell every prospective client the same thing — defamation cases are hard to win. First, we have First Amendment rights to free speech. Also, opinions are protected speech. It’s not against the law to post your opinion online. Second, you have to actually prove damages. You have to show that the defamatory statements actually caused you financial harm. This is also hard to do. You would have to show that the statements cost you a job, cost you business or something like that. Third, you usually have to prove that the statements were made with malice, meaning, that they were made through the person’s fault. That said, defamation cases are not impossible and sometimes they result in large damages awards. If you think you have a defamation case, call me at 985-888-0640 for a free consultation.